If you own a small business, local SEO is probably the simplest way to get attention from potential customers in your region. Local SEO will display your business while a potential customer searches for services near them. One of the best places to be seen is on Google’s Map Pack, which displays the top three local businesses.
In this blog, we will look into what strategies you could implement to make use of Google’s Map Pack to attract more customers. Let’s see how to dominate Map Pack SEO and drive more customers to your business.
Why Google’s Map Pack?
When someone is browsing for something they need, such as “best plumber near me” or “restaurants in Los Angeles,” people usually focus a little more on the top three businesses shown on the map. A BrightLocal study found that 44% of searchers click through to Map Pack results when searching locally. It’s a great way to increase visibility and grab more customers.
Follow these steps and earn a ranking in Google’ Map Pack:
Claim Your Google My Business Profile
Local SEO starts by claiming and optimizing your Google My Business (GMB) profile. It’s free and ensures your business details are correct and visible. Therefore, be sure to include your:
- Business Name, Address, and Phone Number
- Your business hours and website link
- High-quality photos of your business and products.
- Business description containing local keywords, such as “best car repair shop in Miami.”
Using Local Keywords
Optimize your website for local keywords. Think about what might get typed into Google in search of your service in their neighborhood. For example, “top-rated coffee shop in Boston” or an “emergency locksmith in Chicago.” Tools like Google Keyword Planner will help you identify these important terms.
Also, try including LSI keywords (Latent Semantic Indexing). These are related terms that help Google comprehend the context of your content. For example, if you’re a fitness trainer in New York, LSI terms could be personal training, workout programs, or fitness classes.
Gather Customer Reviews
Customer reviews play a huge role in your local SEO as consumers read online reviews before making a purchase decision. Ask your customers to leave reviews on your GMB profile and other review platforms. Answer reviews—both positive and negative—and show that you appreciate the customers’ feedback.
Optimise for Mobile
Having a mobile-friendly website is essential since more people are carrying out searches on their devices. In just the span of two years, smartphone searches for local companies have increased by over 50%. Make sure your website loads quickly, is simple to use and works properly on mobile devices.
Grab Your Top Position in Google’s Map Pack Today!
Mastering local SEO and ranking the Google Map Pack is very crucial in order to attract more local customers. Through claiming the GMB profile, optimizing it using local keywords, asking customers to leave a review, and having a mobile-friendly website, a business will become prominent on their local search.
Stay alert and watch the lights grow, taking your business through the roof!