An interactive landing page will bring maximum benefit only if it complements the application. Otherwise, you risk deceiving the user, losing a potential lead.
Bayer can solve the problem in the following ways:
- Perform adaptation of the landing page to the application. This option is often the only one for web users who use WebView or various native applications. The cost of creating such applications starts at five hundred dollars, so changing the landings is much more profitable. But there is always a danger that the application will not convert, so the money and finances will be wasted.
- Customizing apps to fit the land. Landing is among the initial stages of the funnel, so this option is not the most successful. If the player is not interested in the creativity or landing page, he will not see the app at all, just will not reach it.
- Make the app in the same style as the landing page. This option is the best, and it’s easy to implement using PWA apps. Using Linki Group, you can quickly pick a template to create an interactive landing page and customize it. With the help of PWA Group, anyone can make a PWA application even without programming skills. This allows the buyer to conduct effective testing, perform prompt replacement of advertising campaign elements and select a profitable bundle.
How to use PWA-applications in affiliate marketing read in this article.
Editing PWAs: flexibility and improving download speeds
You can edit a prepared PWA application in the designer at all stages of advertising campaigns. With insufficiently stable internet in GEO, for example, the web can reduce the size of the application to a couple of megabytes, which will significantly increase the speed of its download, allowing the user to quickly start playing the game.
PWA-apps also has a function of customized push notifications. You can specify the conditions and regularity of sending notifications, text for them. Using these features, a buyer can create a bundle of lending with PWA that will provide him with a playful, high-quality audience.
Benefits of PWA: ban circumvention and ease of use
Convenience and pros when using PWA are provided for both users and webmasters. In this case, the application is downloaded directly from the landing page and not from play markets such as Google Play, App Store and so on. Even if the domain gets banned, the app can be almost instantly transferred to another domain name, and as a result, the advertising campaign will continue.
How profitable is the use of such a bundle? Let’s assume that for each addition, the bayer receives thirty dollars, and the CR of a static page is four percent. When adding video files, animation, mechanics, various interactive forms, this figure will rise to six and a half percent. When running ten thousand visitors to the online resource, the interactive land will provide 2 and a half hundred players on top, and no extra costs are required. The mailing list will help boost CR up to ten percent. Twelve to twenty ludomaniacs who wish to return to the application will provide up to six hundred percent net profit.